It’s hard to imagine an industry more competitive — or fast-paced — than online retail.
Sellers need to create attractive and informative product listings that must be engaging, capture attention and generate trust.
Amazon’s new generative AI capabilities help sellers seamlessly create compelling titles, bullet points, descriptions, and product attributes.
To get started, Amazon identifies listings where content could be improved and leverages generative AI to generate high-quality content automatically. Sellers review the generated content and can provide feedback if they want to or accept the content changes to the Amazon catalog.
Previously, creating detailed product listings required significant time and effort for sellers, but this simplified process gives them more time to focus on other tasks.
TensorRT-LLM open-source software makes AI inference faster and smarter. It works with large language models, such as Amazon’s models for the above capabilities, which are trained on vast amounts of text.
It also supports multi-GPU and multi-node inference, in-flight batching, paged attention, and Hopper Transformer Engine with FP8 precision; all of which improves latencies and efficiency for the seller experience.
By using TensorRT-LLM and NVIDIA GPUs, Amazon improved its generative AI tool’s inference efficiency in terms of cost or GPUs needed by 2x, and reduced inference latency by 3x compared with an earlier implementation without TensorRT-LLM.
The efficiency gains make it more environmentally friendly, and the 3x latency improvement makes Amazon Catalog’s generative capabilities more responsive.
The generative AI capabilities can save sellers time and provide richer information with less effort. For example, it can enrich a listing for a wireless mouse with an ergonomic design, long battery life, adjustable cursor settings, and compatibility with various devices. It can also generate product attributes such as color, size, weight, and material. These details can help customers make informed decisions and reduce returns.
With generative AI, Amazon’s sellers can quickly and easily create more engaging listings, while being more energy efficient, making it possible to reach more customers and grow their business faster.
Developers can start with TensorRT-LLM today, with enterprise support available through NVIDIA AI Enterprise.
Written by admin
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